About IdentityFirst Ltd
Why Identity Comes First
The Beginning
IdentityFirst Ltd was founded on a simple but powerful principle: in cybersecurity, identity must come first. After decades of observing organisations invest heavily in perimeter defences whilst neglecting their identity infrastructure, we recognised a critical gap in the market.
Time and again, we witnessed breaches that could have been prevented if identity had been prioritised. Compromised credentials, privilege escalation, insider threats, and identity-based attacks were becoming the norm, yet identity security remained an afterthought for many organisations.
We decided to change that. IdentityFirst isn't just our name—it's our philosophy, our methodology, and our promise to every client we serve.
Why "IdentityFirst"?
The name reflects our core belief and approach
Identity is the New Perimeter
In a world of cloud computing, remote work, and borderless networks, traditional perimeter security is obsolete. Identity has become the primary attack surface and the only reliable security boundary.
80% of Breaches Start with Identity
The overwhelming majority of cyberattacks exploit weak, stolen, or misused credentials. Securing identity isn't optional—it's essential for survival in the digital age.
Attackers Think Identity-First
Modern threat actors prioritise identity compromise as their primary vector. They bypass firewalls and antivirus by simply logging in with legitimate credentials. We must think like they do—identity first.
Identity Grants Access to Everything
Your identities—whether human or machine—are the keys to your entire digital kingdom. Protect the keys, and you protect everything they unlock.
Zero Trust Requires Identity
Zero Trust architecture is impossible without robust identity security. Identity verification, continuous authentication, and least privilege access are the foundation of Zero Trust.
Compliance Demands It
GDPR, NIST, ISO 27001, and virtually every security framework mandate strong identity controls, access governance, and audit capabilities. Identity-first is compliance-first.
The IdentityFirst Philosophy
1. Identity Before Infrastructure
We assess and secure identities before deploying network defences. If your identities are compromised, your firewall won't save you.
2. Every Identity Matters
From the CEO to service accounts, from privileged admins to guest users—every identity is a potential attack vector and deserves protection.
3. Context-Aware Security
Identity decisions must consider context: who, what, when, where, why, and how. Static policies aren't enough—intelligence is required.
4. Automation with Human Oversight
AI and automation handle the volume and velocity of identity decisions, but humans remain in the loop for critical enforcement.
5. Trust, Then Verify, Then Restore
Build trust through strong identity, continuously verify through monitoring, and be prepared to restore when trust is broken.
Our Commitment to You
When you partner with IdentityFirst Ltd, you're not just hiring a vendor—you're gaining a trusted ally in the fight to protect what matters most: your digital identities and the trust they enable.
We Will Never Compromise
Security isn't negotiable. We provide honest assessments, even when the truth is uncomfortable, because your protection depends on it.
We Will Stay Ahead
The threat landscape evolves daily. We invest in research, innovation, and continuous learning to ensure our solutions remain cutting-edge.
We Will Be Transparent
Our AI is explainable, our methodologies are documented, and our pricing is clear. No black boxes, no hidden agendas.
We Will Protect Your Trust
Your data, your secrets, and your confidence in us are sacred. We handle them with the highest levels of security and discretion.
We Will Empower You
Our goal isn't dependency—it's to equip you with the knowledge, tools, and capabilities to manage your own identity security.
We Will Stand With You
In a breach, during recovery, or facing compliance audits—we're not just consultants, we're partners who stand beside you.
Our Symbol
Our logo embodies our mission: a hand holding a globe encased in a gear—representing human care, global reach, and technical precision.
The Hand
Symbolises care, protection, and the human element in cybersecurity. Technology serves people, not the other way around.
The Globe
Represents global identity protection, borderless security, and our commitment to safeguarding identities worldwide.
The Gear
Symbolises technical excellence, systematic processes, and the machinery of automated protection that never sleeps.
Together, these elements form a complete identity security system: human care combined with global reach and technical precision—all working in harmony to secure every identity and restore every trust.
Join the IdentityFirst Movement
Be part of a new approach to cybersecurity where identity isn't an afterthought—it's the foundation of everything.
Partner With Us Start Your Journey