⭐ Micro SME Founders Edition - 100 Spots Only

Built for Small
Businesses Like Yours

Join 100 micro SMEs (< 100 users) shaping identity security for small businesses. 40% off for 24 months, founder benefits, and direct input into the product roadmap.

100
spots available

Spots filling fast • Closes January 31st or when full

What You Get

This isn't just a discount. It's a partnership. You help us build the right product, and we'll make sure you're taken care of—forever.

Regular Price
£500/mo
Professional Tier
→
Founder's Price
£300/mo
40% off for 24 months
Then £500/mo after 2 years
Total Savings Over 10 Years
£24,000
And that's just the money...

40% Off Forever

Not just for a year. Not with annual price increases. £300/month for as long as you're a customer. Locked in. Forever.

Lifetime Feature Voting

Every quarter, you vote on what we build next. Your vote counts 3x more than regular customers. You literally shape the product.

Direct Founder Access

Private Slack channel with Mark and the team. Ask questions, suggest features, report bugs directly. No support tickets, no waiting.

Early Access to Everything

New features? You get them 2 weeks before everyone else. New integrations? You test them first. Beta programs? Automatic invite.

Quarterly Training Sessions

Live training with our security team every quarter. New attack vectors, new defenses, new compliance requirements. Stay ahead.

Founder Customer Badge

Badge on our website (with your permission), special designation in the platform, and a physical "Founder Customer #X" plaque for your office.

Apply for Founder's Circle

Quick call with Mark to ensure it's a good fit

Why "Apply"? Can't I Just Buy?

"We're limiting this to 100 customers because we want to build real relationships. If you just want cheap software, the Winter Launch deals are better value. But if you want to be part of building this company, keep reading."

Mark Elliott
Founder & CEO, IdentityFirst

Who We're Looking For

  • People who will give feedback. We need honest, constructive input. If you'll just use the product silently, that's fine—but Founder's Circle isn't for you.
  • Companies planning to grow with us. We want long-term customers. If you're just price-shopping for a year, look at other options.
  • Teams who care about security. This isn't a box-ticking exercise. You actually want to improve your security posture.
  • People who get it. You understand we're early stage. There will be bugs. Features will ship on "when they're ready" not "when promised." That's the trade-off for influence.

Who This Isn't For

  • Enterprise buyers with 18-month procurement cycles. If you need a 50-page security questionnaire and vendor audits before you can try a £300/mo tool, this will frustrate both of us.
  • Price shoppers. If your only criterion is "cheapest option," look at our lifetime licenses at £8,000. Better ROI than monthly subscriptions.
  • People who want white-glove service. You get direct access to us, but we're not a 24/7 managed SOC. If you need that, check our MSSP packages.

What Early Customers Are Saying

"I've never had this kind of access to a vendor. We suggested a Slack integration feature on Monday, they shipped it Thursday. That's insane—and exactly what we needed."

Sarah M., IT Director
Founder Customer #07 • 120-person tech startup

"The 40% discount is great, but honestly the value is the relationship. When we had a weird Azure AD issue at 9 PM, Mark jumped on a call within 20 minutes. Try getting that from Microsoft."

James K., Security Lead
Founder Customer #03 • Financial services firm

"We voted for HIPAA compliance reporting and they built it. Not 'added it to the roadmap'—actually built it in 6 weeks. That feature alone saves us 40 hours a year."

Dr. Patel, CTO
Founder Customer #12 • Healthcare SaaS company

How to Join

1

Apply

Email Mark with a bit about your company and why you're interested.

2

Quick Call

15-20 minute call to make sure it's a good fit both ways.

3

Onboard

We'll get you set up, invite you to the Slack channel, and assign your founder number.

4

Build Together

You use the platform, give feedback, vote on features. We build what you need.

Common Questions

Is the 40% discount really forever?
Yes. Even if we raise prices to £1,000/month in the future, you'll pay £300. Even if we get acquired and the new owner wants to change pricing, your contract says £300/mo. Forever means forever.
What if I want to upgrade to a higher tier?
You keep the 40% discount. So if you move from Professional (normally £500) to Enterprise (normally £1,000), you'd pay £600/mo instead of £1,000. The discount applies to whatever tier you're on.
Can I cancel if it's not working out?
Yes, same as any subscription. Cancel anytime, no penalty. But if you cancel and want to come back later, you come back at regular pricing (no more 40% off). Founder's Circle is one-time only.
How much time commitment is expected?
Minimal. Quarterly feature votes take 5 minutes. Training sessions are optional. The Slack channel is there if you need it, but no pressure to be active daily. We value quality feedback over quantity.
Why not just offer the lifetime license at £8,000?
Different value propositions. Lifetime is "pay once, own forever" for people who want to avoid recurring costs. Founder's Circle is "pay monthly, shape the product" for people who want ongoing partnership. Pick whichever fits your needs—or do both!
What if I don't get accepted?
We're not picky—we just want to make sure expectations align. If it's not a fit for Founder's Circle, we'll recommend the best alternative option for your needs (software subscription, lifetime license, or professional services).

Ready to Build with Us?

27 spots remaining. Once we hit 100 founding customers, this program closes permanently.

27
spots left
Apply for Founder's Circle

Questions? Email mark@identityfirst.net or call +44 7123 456 789